Augmented reality (AR) has been the subject of speculation for some time now, with some people thinking it will replace traditional interfaces, while others think that it will just remain a niche market. Whatever your opinion on this topic, augmented reality (AR) will most certainly play an important role in the future of online shopping. Let’s take a look at five reasons why this is the case.
1- See the product in your own space
The days of browsing through a screen to find something you like are quickly coming to an end with augmented reality. Augmented Reality (AR) is the next big thing in shopping and it’s not going anywhere anytime soon. Instead of looking at a flat, two-dimensional picture of an item, shoppers can see how it would look in their own home by holding up their phone or tablet to take a photo and adding virtual objects into the real space around them.
With AR, shoppers get instant feedback on items they’re interested in so there’s no need for guesswork when it comes to sizing or fit. Retailers will be able to create a 3D digital model of each store which can then be overlaid with augmented content such as products, prices, promotions and deals.
Customers can access this information via tablets on shelves or through mobile devices while they shop in stores without having to check their phones every few minutes. And when it’s time to make that final purchase decision, buyers won’t have any questions about whether or not the dress will really look good because they’ll be able to preview what the garment will actually look like before making a purchase!
2- Minimize return costs with accurate sizing information
One way that augmented reality will make online shopping better is by minimizing return costs. With augmented reality, you will be able to see what an item of clothing or any other product looks like on your body before buying it, so there will be less need for returns. The same thing goes for furniture and home decor – being able to try things out in 3D will save people a lot of time and money.
3- Try products before buying
IKEA recently released an augmented reality app that allows customers to preview how furniture would look in their home before they purchase it. This is a game changer for those who are looking to furnish their homes, but don’t have the time or patience to go from store to store.
Not only will the app help you better visualize your potential purchases and avoid the hassle of going from store to store, but you can also access IKEA’s entire catalog, which would normally take hours to search through. Maintaining an ideal weight: The #1 complaint about dieting has always been not knowing what foods are high-calorie traps. But with mixed reality apps such as Fat Tracker, being overweight will no longer be a problem!
The app allows you to scan any food and instantly see how many calories it contains so that you can make smarter decisions when grocery shopping. You’ll also be able to track your caloric intake by scanning your meals throughout the day!
4- Use visual search to find products you’re looking for
The future of online shopping is augmented reality. You can now search and buy products in a new way with the help of visual search. In other words, you can just point your phone at a product and it will appear on your screen. It’s so easy!
- You don’t have to spend hours looking through endless pages or pictures to find what you want to buy.
- You get to see exactly how the product looks before you even buy it – no more surprises when you receive the package in the mail.
- With this technology, consumers are able to identify defects more easily than ever before.
- And, if anything goes wrong with your purchase – like if there’s a manufacturing flaw – retailers are more responsive than ever because they know that there’s an image of every item that’s being sold.