As an Amazon seller, it’s important that you maintain an account free of mistakes that might affect your ability to sell on the marketplace in the future or get your account suspended altogether. To help you avoid getting banned, we’ve created this list of seven common Amazon seller account mistakes to be aware of and avoid if at all possible. Take note so you can maintain your Amazon seller account and keep building your reputation as a trustworthy seller!
Discover Amazon Seller Account Mistakes
Below are the 7 known but commons Amazon Seller Account Mistakes that you should know before you start putting efforts into an Amazon seller account.
1- Do not blindly trust FBA
Fulfillment by Amazon is a fantastic way to sell on Amazon. It’s less work and more passive, so it’s an easy choice for most sellers. However, FBA is not without its risks. There are many benefits to FBA, but you should know what the downsides are as well so you can decide if you want to take the risk or not. The biggest issue with FBA is that you give up control of your product when it arrives at the warehouse.
What happens from there, who handles it and how much they charge in fees – those are all things that will be out of your hands once you send your products to be stored there. If your products get lost or stolen, you have no say in what happens to them. You also lose any chance of negotiating a price. In order to avoid these situations happening, make sure you understand the terms and conditions before using this service for yourself.
Double-check all the different prices associated with being part of FBA, such as listing and selling fees, referral fee charges and storage costs. Make sure you’re aware of which items are restricted for sale through this method. And always ask about the time frame for returns. When making your decision about whether to use FBA, consider both sides of the argument.
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2- Do not use FBA in the beginning
A lot of sellers want to get started with FBA because it’s easy, but it’s not always the best option. If you’re just starting out and don’t have much capital to invest, it may be better for you to use the Fulfillment by Merchant (FBM) option. This will allow you to ship your items to Amazon and then store them in a fulfillment center until they are sold. By using this method, you can save on listing fees since Amazon won’t charge those if you sell under $10,000 per year.
It also means that if one product sells well and others don’t, there is no need to continue spending money on storage fees when there is still inventory left to sell. While it might seem like more work at first, saving money now can help you grow more quickly in the future. When you start selling over $10,000 worth of goods per year, Amazon will change your account type automatically.
The reason why many sellers opt for FBA right away is that they know they’ll eventually hit that threshold anyway. But if you haven’t reached it yet, it doesn’t hurt to wait and see how things go before upgrading accounts or getting stuck paying higher monthly storage rates for products that aren’t selling as fast as you’d hoped.
3- Do not use poor quality images
Poor quality images will make your product look like crap. In fact, many shoppers make their decision on whether or not to buy a product based solely on the image of it. If you have poor quality images, people will assume that your products are of poor quality too. If you want to increase conversion rates, be sure to use high-quality photos and descriptive information about your product.
Sellers should never use one listing for more than one variation: Selling more than one variation under the same listing can confuse buyers because they may not know which is which. Sellers should list each variation as an individual item in order to avoid this confusion.
4- Do not start selling more than you can handle
If you’re looking to grow your business, you might be considering hiring other people to help. This is a good idea if you’re getting overwhelmed or don’t have the skills necessary for certain aspects of the business.
However, it’s important that you don’t take on more than you can handle and end up being unable to keep up with all of your work. If this happens, it will cause problems for both your company and your customers.
5- Do not ignore customer support
Customer support is one of the most important aspects of your business. Customers are going to need help at some point, whether it’s an email inquiry or a phone call. Having someone who knows what they’re doing on the other end of that line is imperative to keeping customers happy and your account in good standing.
6- Do not sell in too many categories
If you are a new seller, it is best to focus on one category at the beginning. This will help you get your footing and not overwhelm yourself with too much information. Once you have established a presence in this category, then you can start expanding into other categories. Make sure that your product fulfills all of Amazon’s requirements:
First off, you need to make sure that there isn’t already an identical listing for your product. Secondly, if there is a similar item but yours has different branding or packaging, be sure to include all details about this difference in your listing so that shoppers know what they’re getting.
7- Don’t be afraid to pull products
It’s not uncommon for sellers to find themselves in a tough spot when it comes to pulling products from their listings. This can happen when they receive a large number of negative reviews, the product doesn’t sell well, or if the seller simply realizes that the product isn’t what they thought it would be. All of these situations can cause sellers to want to stop selling the product altogether, but this is rarely the best idea.
Not only will you have spent time and money on designing and listing the product, but you’ll also have wasted all of the time it took to ship out orders. Instead, try lowering your price so that more people will buy your products and then take some time off from selling them for a few months before deciding whether or not to re-list them again.