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Business to consumer E-Commerce (e-B2C) is on the rise in Pakistan as 571 local e-commerce merchants were already accepting payments through banking channels as of end-June 2017, with cumulative annual domestic sales worth Rs 9.8 billion.

In addition to that, transactions worth Rs 20.7 billion were carried out by consumers on international e-commerce websites, stated State Bank of Pakistan in its quarterly report quoting latest e-commerce data.

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According to the report, growing incomes, coupled with advancement in communication technology and expansion of internet access and branchless banking, have been propelling the sector forward.

Various benefits such as the comfort of shopping from home, wider selection variety, ubiquity of 24×7 service, and interaction possibilities like reviews to make an informed decision were the main sources of attraction to the consumers.

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