KARACHI: Pakistan International Airlines (PIA) has slashed its fares by one-fourth on domestic flights for the first two days of Eid (September 2 & 3) as it seeks to tap into a diminishing market on holidays.
“There is usually a low rate of bookings on flights during Eid holidays. The offer [25% discount] would stimulate operations on the days,” said the airlines spokesman Mashhood Tajwar on Tuesday.
“Why should we give the discount if flights are full or overcrowded?” he replied.
“This is a new niche market,” he said, adding that it would help avoid flight cancellation in case of low booking.
The sluggish sale of tickets is in contrast to the practice where passengers pay double the fare to take flights on eve of Eid or a day or two earlier, he said.
The discount is being offered on flights to/from Karachi, Lahore, Islamabad, Peshawar, Quetta, Multan and Faisalabad.