World Tourism Day is being observed on Wednesday. The theme for the day this year is “Sustainable Tourism – a Tool for Development”.
A daylong colorful festival and musical show are being held to mark the day.
Different organizations are showcasing various tourism-related products and activities from the morning.
In his message on this occasion, President Mamnoon Hussain has said that federal and provincial governments are taking effective measures for the development of tourist sites to promote tourism in the country.