Yayvo.com by TCS, Pakistan’s fastest growing eCommerce store, bagged two awards at the Pakistan DigiAwards held at PAF Museum, Karachi on the 7th of October. The winning categories were namely the Best SEO Campaign and the Best in Digital Marketing Communication.
The campaigns were as follows:
BEST DIGITAL COMMUNICATION VIDEO
Black Friday is now being celebrated in Pakistan since the last two years. Yayvo won the award for Best in Digital Media Communication Video for the Black Friday song sang by Ali Gul Pir. The song made waves in the industry only last year when Yayvo announced its Black Friday event a week earlier. The entire nation danced to the tunes of the song with the signature danas move.
BEST SEO CAMPAIGN
By keeping a good check on the demands, Yayvo.com successfully carried out SEO campaigns and managed to make positions in Google’s top 10 searches. The SEO strategy mainly contained women fashion brands and Yayvo.com managed to create its place on the first page of Google search for each of the top fashion brands. Some of the brand pages which ranked higher in Google’s search results were Alkaram, Sana Safinaz, J., Gul Ahmed, Image Fabrics, Pareesa and Sapphire. You can search for the brands mentioned on Google right now to see.
These awards are a great step towards encouraging professionals from digital industry of Pakistan and revealing the talent in this field.